Alexa, what’s your 5-Year Plan? – Future of the Voice Assistant

Future of Digital Voice Assistants


“One is, you now have the Internet of Things, with devices where you don’t have a good alternative to using voice, and assistants will play a big role there. Because there will be so many different devices, many people will try things out, so we [Nuance] try to support them by giving them cloud-based ASR so they can build their own assistants. The Internet of Things will be a very diverse and interesting landscape, with many different types of devices and assistants, and we’ll see how it goes.”


The voice assistant began to emerge in 2011 with the introduction of SIri to the world via the iPhone. 


It’s now estimated that nearly 1 in every 6 Americans owns a smart speaker (Google Home or Amazon Echo)


eMarketer forecasts nearly 100 million smart phone users will be using voice assistants in 2020


Voice interfaces are developing and being adopted at an exponential rate in a variety of areas from finance to hospital tech.


Many industry experts even predict that nearly every application will integrate voice technology in some way in the next 5 years


Search behaviors are already changing dramatically. Touch points are rapidly becoming listening points.


comScore data reveals that 50% of all search will be via voice tech by 2020.


As we continue to further adopt voice into our everyday lives, we can also expect our experiences to become more individualized as voice assistants become more adept at recognizing individual voices and respond accordingly with learnings based on AI and pattern recognition.


Moving well beyond just a convenience for hands free, we can expect voice functionality to integrate with many more devices because of course we can talk much faster than we can type.


In PWC’s in-depth look at the voice assistant market, the following was discovered.


44% of consumers have used their voice assistant to control another smart device in their home.


When shopping for a smart home device or product,  89% of consumers said the compatibility of the device with their current voice assistant influenced their decision.


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